Our Story
Three generations,
one family farm.
Since 1987
We grow roses the slow way
When Elena Marchetti planted her first 200 rose bushes on five acres of Petaluma Valley, she wasn't starting a business. She was keeping a promise to her mother — that the roses she'd grown up with would keep blooming.
Nearly four decades later, those same fields are still blooming. We grow 38 varieties of roses in open soil, under open sky, without the shortcuts that mass-market growers rely on. It takes longer. It costs more. And it's the only way we know how to do it.
The Journey
Nearly forty years in bloom
1987
The first stem
Elena Marchetti plants 200 rose bushes on five acres of Petaluma Valley soil.
1995
Open soil, open sky
We commit to field-grown cultivation — no hydroponics, no shortcuts, just sun and soil.
2008
A second generation
Elena's daughter Sofia joins the farm and introduces our signature gift box.
2024
Forty thousand stems
We now grow 38 rose varieties and ship nationwide, still cut by hand at dawn.
From Soil to Door
How our roses are made
Grown in sun
Roses are field-grown in open soil, not greenhouses, for stronger stems and richer scent.
Cut at dawn
Each stem is harvested at first light when sugar levels peak, then placed in water within the hour.
Hand-arranged
Every bouquet is arranged by hand, never machine-bundled, and checked stem by stem.
Packed with care
Wrapped in linen, tucked in our keepsake box with bloom food and a handwritten note.
Our Promise
Grown with care, gifted with meaning
We will never ship a rose we wouldn't give to our own family. If a stem doesn't meet our standard, it stays in the field. That's the only rule Elena ever made, and it's the only one that matters.